Press Release

Superfeet Launches All New Women-Specific Product

Superfeet announces brand new insole for industry and sport

Superfeet Worldwide Inc. is launching its first women-specific trim-to-fit premium insole specifically designed to fit the unique dimensions of women's feet and footwear.  Drawing on the biomechanical knowledge and experience on which the company has built its reputation for over 30 years, Superfeet's Women's Berry Premium Insole combines the technology of Superfeet's existing popular products to create the new generation of insoles.  Women's Berry is designed to improve the fit and performance of athletic footwear - or find comfort in their everyday footwear.

Meeting a need.

Acknowledging the appropriate timing of this product to meet the growing demand for women-specific sport and industry equipment, Superfeet Project Manager Ward Collins agreed the introduction of such a product would meet a specific need for an ever-growing women's category for sport and industry.  "We're very excited to release a new product designed specifically to address the unique differences between men's and women's feet and their footwear today.  The Berry is going address a lot of problems with fatigue and pain experienced with prolonged standing and motion."

Designed primarily for footwear with removable insoles, the Women's Berry features a new forefoot shock pad for added comfort, while the shape and design of the new stabilizer capsule provides exceptional comfort for women who stand, walk, hike or run for extended periods of time.

Women's Berry joins Superfeet's other women-specific products, EasyFit 3/4 High Heel Insoles and EasyFit 3/4 Low Heel Insoles, both designed specifically for tighter-fitting shoes without removable insoles.

Superfeet's Berry Premium Insole will launch at the August 2006 tradeshows.

About Superfeet

Based in Ferndale, Washington, Superfeet is the leader in the insole industry. Founded in 1977 to design and manufacture orthotics for the ski industry, Superfeet holds over 40 patents, and a product line that has expanded to include custom and Trim-to-Fit Premium Insoles for every type of sport and casual activity, and every type of footwear. REI awarded Superfeet with their 2002 Vendor Partnership Award in the Outdoorwear Division - Superfeet is the only insole company to win that award.  In addition, Superfeet earned the 2004 Editor's Choice Award from Trail Runner Magazine for Best Trail Running Insole and Camping Life Magazine Editor's Choice Award for Top Gear in 2004.  In 2006 Superfeet has been featured in the New York Times, InStyle Magazine, Sporting Goods Business, The Seattle Times, WalkAbout Magazine, Performance Sports Retailer, Compact Equipment Magazine, Real Simple Magazine, and Lucky Magazine.

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For more information on Superfeet Worldwide Inc., visit their website at www.superfeet.com.